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Tuesday, July 5, 2016

How to compete with rock bottom priced Chinese sellers on eBay?

How To Compete With The Low Prices On eBay From Chinese Sellers?

I constantly get people messaging me asking how they can possibly compete with the low priced Chinese sellers? Many of you who purchase inventory from Alibaba, Ali Express, DHGate, etc, are going to find that the same manufactures, traders, and resellers selling products to you wholesale are also selling those products on eBay themselves oftentimes for around the same price as your buying them for, sometimes even less. How is this possible and how can you possibly compete?

My biggest piece of advice is don't get in a race to the bottom with other sellers on price. Not only is it not an effective strategy but it doesn't work as there's always going to be someone willing to work on smaller margins and there's always going to be someone who can source products cheaper than you. 

Instead of trying to compete on price sell your item for more and get buyers to buy it. So how do you do this?

Couple strategies. One is simply you have the benefit of being in the USA. Many buyers don't want to buy from outside of the USA so Chinese sellers aren't even competition. Many buyers don't want to wait 3 weeks for an item to arrive via epacket so they are willing to pay a few bucks more to order from you instead. Another strategy for selling for more money is to optimize your eBay listings well so you rise above others in searches on eBay. Ultimately whoever ranks highest in search will sell the most items. One last strategy is private labeling. I'm not going to go into a ton of detail about private labeling but if it's something your interested in learning about watch this video on private labeling. 

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